Tropical Smoothie Caf works to keep its momentum. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. Charles Watson is currently an Atlanta-based correspondent for Fox News Mediacovering the southeastern portion of the United States. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. How do you feel about franchise advisory councils? But its the freshness. For many, many years, its been the Bahama Mama. Charles Watson serves as CEO for Tropical Smoothie Cafe. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". So its the made-to-order. Were any of the franchisees reluctant to follow the system or embrace a new direction? *$1,009,803 System Wide Average Net Revenues. So I think a great franchisee base, and products and innovation that people want. Watson:"At Tropical Smoothie Cafe, it's our mission to inspire a healthier lifestyle by serving amazing food and smoothies, with a bit of tropical fun. I think the world would be a little bit of a better place if we all kept that in mind. Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Tropical Smoothie Cafe CEO Charles Watson admits that his brand isn't always at the leading edge when it comes to technology innovation. So just one shy of 100. Theres an obvious answer for me here, and thats to put your heart into what you do. We find that real fruits, veggies, and juices just taste better.". Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. And we actually drove our comparative sales versus 2019 by 7.5%. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" shin numbness after acl surgery; first friday phoenix vendor application; benton high school baseball roster; surprise message link for boyfriend We have three tenets in how we serve our Franchise Owners. You may opt-out by. Communicate deeply. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Charles Watson, CEO Corporate Address . Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Outside of smoothies, whats the top-selling non-smoothie product? Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Weve done different promotions and summertime promotions to raise dollars for Camp Sunshine and have one more coming up this fall for them. 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. And so I think thats only going to fuel our continued growth going forward. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. Ivebeen with Tropical Smoothie since 2010 and was [first] our vice president of franchise development, he told Mashed. Charles Watson:"Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Sure. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Looking ahead to twelve months or two years down the road, Watson had this to say: Tropical Smoothie Cafe is in an incredible growth phase. Mark serves on the board of the Institute of Certified Franchise Executives. Watson:"As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. Atlanta, GA 30338 Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. At the end of the day, we are a restaurant company and how great our food and smoothies are determines [success]. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. It posted its ninth consecutive year of positive same-store sales, with 2020 same-stores up 7.5%. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Call now and speak to a franchise development leader. Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. Tropical Smoothie Cafe. Watch the complete interview here or start your journey in becoming a Tropical Smoothie Cafe Franchise Owner by completing our form. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. in December 2018. And was one in place already? Always number one, what I am focused on, is unit-level economics for our Franchise Owners. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Then I was our chief development officer and Ive been our CEO for about three years now. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. The offering is by prospectus only. A presentation for a board is focused on very different things than a franchisee roadshow. 908-236-0277. Within the first day, several local franchisees jumped on board and donated more than 600 smoothies each, and the donations just kept growing from there. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. We can go to camp, we can be counselors. And at Tropical Smoothie Cafe, we really focus on the fresh ingredients. Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. I learned through watching them success shouldnt be measured in hours worked, but rather in getting the job done right. New York State Disclaimer: This advertisement is not an offering. I think the greatest thing you can do in life is serve others and reap the reward of knowing youve done something good for someone else. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . I try to pass along that spirit and advice to others. Provide product innovation and innovation in general. Atlanta, GA. CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Although I did not want to focus on COVID-19 in this interview, it is difficult to ignore its impact on the restaurant community as well as franchisees in general. So more knowledge about our great food offerings is something that I would change a little bit. Well see, I may have to bring that one back. Its been quite the adventure since becoming the CEO in 2018, and Ive enjoyed every twist and turn in the road. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". TikTok user Fuhlex left her followers stunned after revealing the cost of the bagThe social media user, from LA, said she was 'too embarrassed to put it back'But people likened it to a 'potato sack' and begged her to return it to the store Absolutely. Show all. We gathered that feedback and used it to set goals and action plans for the company. We want to be an escape for our consumers in this hectic world we live, and an incredible business model for our franchise partners It's an exciting time to be a fast-casual concept within this segment, specifically as the market size of the juice and smoothie bars industry is expected to increase by 2.3% in 2020, reaching nearly $3 billion in revenue across the globe. Management can grow a company without having to invest too much money, and . which of the following is not characteristic of groupthink SPEED The smoothie-and-food chain has been a strong grower for years and turned on the jets so far in 2021. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. [email protected]), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. Here are some highlights of their conversation about his franchise business. I love a good pot roast with mashed potatoes, green beans and corn. And theyve been able to do that, which is increased our average unit volume many, many times over the years. Nov 10, 2021, 09:36 ET. In response to a question about the culture of Tropical Smoothie Cafe, Watson elaborated: The mission of Tropical Smoothie Cafe is to inspire a healthier lifestyle. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Tropical Smoothie Cafe, LLC . Are there misconceptions about smoothies you want cleared up? The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. A shift leaders hourly wage is an average of $11. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. CEO Charles Watson says that the company is "99.9 percent franchise," which means that most of the locations are owned independently. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. That ultimately is our vision for Tropical Smoothie Cafe. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. One of the biggest expenses seen in the income statement is $12 million spent in . Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. So that was helpful! Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. 1117 Perimeter Center West, Suite W200 In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. So we have a broad array of food products that are both healthier and theyre more boldly flavored. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. Its only here until August. NET WORTH * LIQUID CAPITAL/CASH . Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. And so I think were right on pace. Oh gosh. There is no assurance that you will do as well. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "It's inspiring to be part of the growth that Tropical Smoothie Cafe has . Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. wills o' nats last of the summer wine. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. For me, my entrepreneurial passion really came from my parents. Share Tweet Share Pin. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. You are here: Home 1 / Clearway in the Community 2 / Uncategorised 3 / charles watson tropical smoothie net worth 12th June 2022 / in chopin sonata 2 analysis / by Tropical Smoothie Cafe's Profile, Revenue and Employees. And now is the right time to buy." . "At Tropical Smoothie Cafe, it's our mission to inspire a healthier lifestyle by serving amazing food and smoothies, with a bit of tropical fun. 1117 Perimeter Center West, Suite W200 We have very dedicated franchisees that just go out there and drive the business every day. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. What sets your smoothies apart from smoothies from competitors? I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC We really call Tropical Smoothie Cafe a street corner business. Occhiogrosso: How do you see the company moving forward? Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. TropicalSmoothie.com. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Whats your favorite cuisine outside of Tropical Smoothie? It was not possible for me to get involved in every project so I had to learn to let go and delegate. Yeah. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Such filing does not constitute approval by the Department of Law. So that was helpful! Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. For me, its about really making sure that those DMAs [distinct market areas] or those different cities are all well represented and well connected so that our brand can compete in those different cities. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3.