The Indian auto industry is changing rapidly. . Jingles and Catchy Slogans. Marketing mix represents a blending of. comparison to Pepsi which has just one. Do not sell or share my personal information. The major breakthrough of recent years is the unveiling of "Nano" by Tata Motors during the auto expo 2007. Shipping staff and labour has to work whole day in sales vehicles and forklift's. Many markets, ranging from Fast Moving Consumer Good (FMCG) to automotive, exhibit trends that evolve and vary over time. All in all Pepsi are masters in promoting and capturing the public's heart. Marketin g Plan . Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which consumers submitted ideas for grants for health, environmental, social, educational, and cultural causes. They share the same distribution channel and are supplied in the same manner. Jalal Ud Din. cue card Jan to April 2020. It appears that you have an ad-blocker running. The Generation X consumer is profiled to be between the ages of 18 to 29. Ethnocentric Orientation. Is Pepsi the right brand for a cause marketing program like the Pepsi Refresh Project? Four, it must be consistent internally. The company utilizes traditional media such as television and print advertisements, as well as digital channels such as social media and online advertising. Compared to the other components of the, Business Analysis of Home Depot - Blog About Writing Help For Dec 24, 2013 Interested in reading a sample business analysis of Home Depot? Pepsi cola's quality policy is "Make, sell and deliver beverages to the consumer as it was designed, in order to derive preference.". The germanic consonant shift altered anglo saxon spelling true false, Theistic existentialism vs atheistic existentialism, Data communication and networking basics pdf, How important is it to trace costs appropriately explain, Marketing by berkowitz et al fourth edition, Leaded gasoline contains an additive to prevent engine knocking, Subject 1: Initiating the Project, Subject 2: Strategic Decision Making, Lord of the flies chapter 10 questions and answers, Los arrecifes de coral son unas plantas de intensos colores. Do you agree with Pepsis decision to not advertise during the 2010 Super Bowl? It's no secret that Pepsi's marketing strategy utilizes celebrity endorsements and company sponsorships to promote their product. tasmin mahfuz married . Name I.D. And you'll . During the last decade, many international auto manufacturers, either by themselves or in partnership with Indian companies, have started manufacturing activities in India. Professional Capstone Project (PSY-495) Theology (104) Advanced Anatomy & Physiology for Health Professions (NUR 4904) . The study reveals that strategic marketing along with social media presence could impact positioning of the foreign brands. consumer sales of $1 billion. The role will be focused on creating fee proposals, managing Zeidler's client database and supporting with administrative tasks such as preparing agreements. The research draws . To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. In terms of needs, the product or service must be developed or improved so that. Author chaohui-janny-yin. Pepsi use CSR as a tool to . Please copy and paste this embed script to where you want to embed. Where To Download Project Report On Pepsico Company Free Download Pdf Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory The Market of Pepsi / PepsiCo The Cola Wars Market Definition and Analysis of Pepsi-Cola Analysis of Key Marketing Themes for Pepsi-Cola Caleb Davis Bradham: Pepsi-Cola Inventor Coke-Cola Company . Custom Original Solution And Get A+ Grades, Hello, I an ranked top 10 freelancers in academic and contents writing. Bargaining Power of Suppliers: There are around 100 franchise owned bottling operations. Analysts feel that this strategy may help Coke since it has 2 Cola brands in. - Shiftsmart gig platform enabled in 4000 stores. 3. Its success is the result of superior products, high standards of performance, distinctive competitive strategies and the high level of integrity of its employees. Cola which has a 23% share and Limca which accounts for 17% of the turn over of. Four years later in 1825, Has Christian Oersted was able to obtain tiny amounts of actual aluminium metal through a painstaking process of heating anhydrous aluminum chloride with potassium amalgam and then distilling away the mercury. My Whats App : +91-8398957646 My Email Id : [email protected] Following are the objectives of the study: 1. Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades. TO This shifting environment presents new opportunities and challenges for marketers. It successfully, after some years, took over 7up, and this enhanced Pepsi's profits and market share. Close. Pepsi has over a hundred distributors both company owned and franchise owned in Delhi alone whereas Coke has much fewer distributors and relies more heavily on wholesellers directly for their sales and distribution. PDF generated by stocklight.com Table of Contents. Which of the following statements typifies defined contribution plans? - PayByPlate for fuel scaled to 1000 stores. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. Thank you for interesting in our services. Learn more about PepsiCo and what's important to us. Enter the email address you signed up with and we'll email you a reset link. New products are launched & astonishing pace are available. elements are inter-related, because decision in one area usually affects action in the. The idea is to look for catchy phrases that the youth would catch on to and then make it part of their lives. The marketing strategy of Pepsi, a leading global beverage company, has evolved over the years to adapt to changing consumer preferences and market conditions. Domestic markets, at one time safe from foreign invaders are, now the happy hunting grounds of giant global corporation as well as global niche. PepsiCo was formed in 1965 with the merger of the Pepsi Cola Company and Frito-Lay, Inc. PepsiCo has interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages and other products. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. In 2021, our company-owned fleet traveled approximately 1.2 billion miles worldwide to bring PepsiCo products to customers. Vice President Global Innovation. 33% found this document useful (12 votes), 33% found this document useful, Mark this document as useful, 67% found this document not useful, Mark this document as not useful, Save A PROJECT REPORT ON PEPSICO FINAL For Later, HOW TO INCREASE SALE OF PEPSICO IN NOIDA REGION, SUBMITTED TO THE UNIVERSITY OF PUNE IN PARTIAL FULFILMENT 0F, MASTER IN MARKETING MANAGEMENT (2007-2009), BUSINESS ADMINISTRATION OF COMPUTER APPLICATION, I take the opportunity to express my gratitude and thanks to. The company has leveraged this positioning through its advertising campaigns, which often feature popular celebrities and sports stars. 7/27/2019 Pepsi Project.pdf 1/63ONTENTSChapter No. 2018. SARAL GUPTA Report Builder. Pepsi is the mass market product which uses undifferentiated targeting strategies in order to be competitive and increase its sales. We are working to reduce the impact of those miles by continuing to adopt more efficient vehicles and practices. For example, Pepsi has sponsored major events such as the Super Bowl and the World Cup, and has featured celebrities such as Britney Spears and Michael Jackson in its commercials. How should they calculate the value of Facebook fans, Twitter followers etc.? Show more 84 marketing mix, plus performance analysis and strategic constraints. In conclusion, Pepsi's marketing strategy has evolved over the years to adapt to changing market conditions and consumer preferences. INTRODUCTION PepsiCo Inc. is an American multifunctional food, snack and a beverage corporation. Read Article Download PDF. ultimately the product satisfies such needs of the consumer segment involved. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. Should they advertise the project on the 2011 Super Bowl? Anshuman Atul. This report and presentation will be helpful and valuable for us in our future. PEPESI Project Chao-Hui Yin & Yu-Fan HuangACCT 6201 0W1. The SlideShare family just got bigger. The jury is not unanimous. Farhana Akhter 0941 Al-Batul-Sabera 08530160 Sharmila Rani Dus 0941 Mahmuda 0941 Md.Hanif Miah 0941 H.M.Enayet Karim 08510140 Submitted To: Ms . Pepsi Project Report on Marketing Pdf. Businesses can target sales promotions at three different audiences: consumers, resellers, and the company's own sales force. Essay for Marketing 11 jaclyn jaclyn mkt 11 professor bao marketing assignment steve jobs is known around the world as one of the most influential businessmen. Sales promotion acts as a competitive weapon by providing an extra incentive for the target audience to purchase or support one brand over another. Should they advertise the project on the 2011 Super Bowl? This is to certify that project titled " TO FIND OUT THE POTENTIAL AREA IN UPCOUNTRY MARKET" in Meerut. Pepsico being a conglomerate tries to balance its business and channelize different . In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Report on Pepsi - Free download as Word Doc (.doc) or read online for free. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. I work as a Product Designer at Microsoft, designing user interface and user experience for Microsoft product across all major platforms - iOS, OS X, Android, Windows Classic and Windows Universal by using Figma, Sketch App, Principle, inVision, Zeplin, Abstract, UserTesting.com and other UX applications, creating assets, icons and illustrations, besides this creating wireframes, work flows . To find out the reasons for liking the advertisement of cold drinks. PepsiCo Inc. is a US-based global food, snack and beverage company that was incorporated in Delaware in 1919 and reincorporated in North Carolina in 1986. This article is literature study of promotional impact on Pepsi. . It is particularly effective in spurring product trial and unplanned purchases. Major strides in technology have considerably shortened time & distance. I will cover all the points which you have mentioned in your project details. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up! MARKETING STUDY OF PEPSI TO Prof. Surender Kumar BY: ROHAN TIWARI ANKIT KUMAR SWATI BHARDWAJ SARAL GUPTA NEHA SAHU 1. The purpose of this paper is to provide a strategic report analysis and evaluation of PepsiCo in the beverage industry. Use of advertising and print, frank robinson also innovates to . which is why he favored Sony more. 1. station pub knebworth menu; 201 n mayfair rd ste 520 wauwatosa wi 53226; stony brook library database; custom jewelry armoire; patrick donovan obituary 2021 Another element of Pepsi's marketing strategy is its product portfolio. Apr 2022 - Present1 year. At last we would like to thanks once again to our faculty, whose sincere support has enable us at each and every step and his experience always, Do not sell or share my personal information. Global Leader in Convenient Foods and Beverages. PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy as well as nutrition . goals. You can read the details below. Sorry, preview is currently unavailable. In fact, Pepsi has exclusive rights to the Superbowl half-time show, which brings in about 100 million viewers each year. A marketing strategy is a plan that outlines the marketing efforts a company will make in order to reach its target audience and achieve its business goals. This project has been a rewarding knowledge. Pepsi project report on marketing pdf. We can say that the main aim of the marketer is to, convert the want of the customer to the need of the customer. Qurratu Izzati. Weather they are providing them to consumer in the proper manner. 2021 Annual Report 2020 Annual Report. PepsiCo's 10 strategic decisions of operations management address productivity concerns about business areas and products, such as Pepsi. This article discusses those challenges and initiatives taken by the government to overcome them. Sales promotions can be directed at the customer, sales staff, or distribution channel members (such as retailers). This vision is to convey their belief that sustainability can contribute to a greater success in the marketplace. Pepsi posed an exciting opportunity to study a brand that is automatically associated with youth and energy. Financial Services Organizations Marketing Mix, Sucess Strategies in Islamic Marketing Mix, Limitations of conventional marketing mix modelling, An Analysis of Marketing Mix: 7Ps or More, Halal logistics: a marketing mix perspective, Analytical study of Marketing Mix of Flipkart.com, Top PDF MARKETING MIX: A REVIEW ON THE PS OF MARKETING, Top PDF Final Project Report on digital marketing, Top PDF Project Report on Marketing Information System, Top PDF Digital Tachometer Project Report, Top PDF marketing project report on haldiram's, Top PDF KFC Service Marketing Project Report, Top PDF Accounting Standards - Final Project Report, Top PDF Intenship Report on Digital Marketing Agency, Top PDF Report on Marketing Mix of Bata Shoe Company, The Effects of Green Marketing Mix on Consumer Behavior in Danang City, Analysis of the Effect of Marketing Mix on Purchasing Decisions on the Trans Park Cibubur Apartment, The Influence of Brand Image, Product Quality, Brand Awareness on Satisfaction and the Impact on Customers Loyalty of PT Altindo Mulia, The Image of the Region Element Based on the Activities of Pedestrians, The Influence of the Structure of Ownership and Dividend Policy of the Company (The Quality of the Earnings and Debt Policies are Intervening Variable. I have got into the various aspects of Pepsi by analyzing various . Abstract. You never know when you'll catch lightning in a Pepsi bottle! AdForum just announced that #BetterWithPepsi was the #1 Most-Awarded Campaign of 2022!! pepsi project report on marketing pdf. This marketing plan, which Pepsi spent 637 million dollars over five years, is to introduce the new rich deep blue coloring of its packaging. Download PDF Report. Biomol Project Report; I am doing my essay on the Ted Talk titaled How One Photo Captured a Humanitie Crisis https; . [PDF] Project report on Marketing Mix on Pepsi. You can download the paper by clicking the button above. Rapp and Collins[69] say that the goals of relationship, Environmental conditions are not good. 2. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. cierto falso, Ap biology multiple choice questions and answers 2015. Review Paper Article on Pepsi's Promotional Strategies Syed Farazuddin1,*, Faizan Ahmed2, Akshith Maddali3 1,2,3Department of Management Studies, Christ University, Bengaluru *Corresponding Author: Email: [email protected] Abstract This article is literature study of promotional impact on Pepsi. valuable suggestions helped me at every stage of my project work . Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. 90% found this document useful (30 votes), 90% found this document useful, Mark this document as useful, 10% found this document not useful, Mark this document as not useful, We would like to dedicate this project to our parents who has given us opportunity to study, Acknowledgement---------------------------------------------------------------------------6, Abstract ---------------------------------------------------------------------------------------7, ---------------------------------------------------------------8, 1.1 Introduction ---------------------------------------------------------------------8, 1.2 History -------------------------------------------------------------------------8-9, 1.3 Pepsi Headquarter ---------------------------------------------------------------9, 1.4 Board of Directors -----------------------------------------------------------9-10, 1.5 Mission ---------------------------------------------------------------------------10, 1.6 Vision -----------------------------------------------------------------------------11, 1.7 Pepsi Objectives -----------------------------------------------------------------11, 1.9 Method Use in this Research --------------------------------------------------12, 1.10 Conclusion ----------------------------------------------------------------------12, ----------------------------------------------------------13, 2.1 Introduction -----------------------------------------------------------------------13, 2.2 Pepsi in Pakistan ------------------------------------------------------------------13, 2.3 Haidiri Beverages Pvt Ltd ----------------------------------------------------13-14, 2.4 Production Process ----------------------------------------------------------------14, 2.5 Consumer Behavior----------------------------------------------------------------14, 2.5.1 Culture -------------------------------------------------------------------15, 2.6 Branding ---------------------------------------------------------------------------15, 2.7 Conclusion -------------------------------------------------------------------------15, Chapter Three Research Methodology ----------------------------------------------------16, 3.1 Introduction ------------------------------------------------------------------------16, 3.2 Marketing Research ---------------------------------------------------------------16, 3.2.1 Primary and Secondary Date------------------------------------------17, Do not sell or share my personal information. Access Free Project Report On Pepsico Company Pdf For Free The Market of Pepsi / PepsiCoAccounting Principles, Financial Accounting, Chapters 1-19 & PepsiCo Annual Report . Objective C. Scope D. Research Methodology - Primary Data - Secondary Data - Sampling Method - Data Analysis E. Limitation F. CHAPTER PLANNING G. Notes & References November 16, 2017 | Author: Sudeep Chhotaray | Category: Report "Project report on Marketing Mix on Pepsi", Share & Embed "Project report on Marketing Mix on Pepsi". Pepsi has positioned itself as a fun, youthful, and energetic brand that appeals to a wide range of consumers. 2017 GRI Index. They are sent, ONLINE TECHNOLOGIES: Advances in communications have generated a host of new ways of, Andformostsuppliers,sanitationisnottheircorebusiness,whichcanlimittheirinterestin capacity building efforts In Vietnam small business owners who were trained in sanitatio[r], The Indian automotive industry has been facing new challenges due to the rapid changes taking place during the last decade. decision in four areas product, pricing, promotion & physical distribution. Please fill this form, we will try to respond as soon as possible. Pepsi Marketing Plan. Pepsi project. Waiting for your positive response. PepsiCo also should go equally to other medium of advertisement like pepper, hording and internet. | 56 comments on LinkedIn These bottlers are Pepsi's strength. A different scaffold that weighs supports two. Pepsi promotes itself as the choice of the New Generation. View 591 Download 34 Embed Size (px) Text of pepsi project. Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. The literature survey revealed astounding facts as how to position brand in a typical market like India. Montreal, Quebec, Canada. Looks like youve clipped this slide to already. The gestation period, due to the huge initial investments, is pretty long. Pepsi's success under Guth came while the Loft Candy business was faltering. Introduction to Financial Accounting. Competitors are everywhere & hungry. Through its focus on innovation and new product development, Pepsi has been able to maintain its brand image and stay ahead of the competition in the highly competitive beverage market. When you're ready click build report to download the PDF. Full Report. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. Companies need marketing strategies every day. As of January 2012, 22 of PepsiCo's product lines generated retail sales of more than $1 billion each, and the companys products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Trend Survey LO[r], Trends in sales data rarely behave in such simple deterministic ways. I would also like to thank and the Human resource department for allowing us to do the training. From 1936 to 1938, Pepsi- Cola's profits doubled. Cover . Why or Why not? A study about different factors affecting consumer preferences Authors: Eva-Lena Andersson 820517. Cola, lemon and oranges are carbonated drinks while mango drinks come under the non-carbonated category. In this report, we will analyze the key elements of Pepsi's marketing strategy and discuss how the company has implemented it to drive brand awareness and sales. Introduction B. I can write and updated your personal statement with great quality and free of plagiarism. All the investments like vehicles, Employees salaries etc are made by the distributor who in return gets a margin around 18-20%. IELTS MASTER TASK 2 INTRODUCTION TOPICWISE.pdf. mass producer of beverages and drinking water. 2019 PepsiCo Human Rights Report. Coke outsold Pepsi because of their brand image and perception by the . pdf. 8/7/2019 PEPSI Project Report- Mohit 1/388/7/2019 PEPSI Project Report- Mohit 2/388/7/2019 PEPSI Project Report- Mohit 3/388/7/2019 PEPSI Project Report- Mohit 4/388/7/2019 Log in Upload File Most Popular The non-cola segment can be divided into 4 categories based on the types of flavors available, namely: Orange, Cloudy, Clear and Mango. 8/7/2019 PEPSI Project Report- Mohit 1/388/7/2019 PEPSI Project Report- Mohit 2/388/7/2019 PEPSI Project Report- Mohit 3/388/7/2019 PEPSI Project Report- Mohit 4/388/7/2019 Log in Upload File The second division, and the subject matter of this report, is the Snack Food Division. download and install the Project Report On Pepsico Company, it is certainly easy then, previously currently we extend the link to buy and create bargains to download and install Project Report On Pepsico Company so simple! This role will support the Business Development and Marketing function in achieving its goals. Posters explaining the promo mechanics were posted all over the country and warning ads in newspapers highlighted the importance of the security code. Five of Pepsi-Cola's brand names: Pepsi, Diet Pepsi, Mountain Dew, 7 UP, and Mirinda, each brings in annual revenue in. We also extend our thanks to all those who. Project report on Marketing Mix on Pepsi Sales promotions can be directed at the customer, sales staff, or distribution channel members (such as retailers). PEPESI PROJECT 1 (Design . Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. Do not sell or share my personal information, 1. 1. She helped me in last minute in a very reasonable price. Easy Accessibility to Products. In Pakistan, Pepsi with 7up enjoys 70% of the market share where as the coke just has 20% markets share. The quality of production in small- and medium-scale industries has improved to such an extent that they started exporting products to international manufacturers. These. Submitted By: Group-Luminous. Thumps Up accounts for 40% of Coca Cola Company's turn over, followed by Coca. You can award me any time as I am ready to start your project curiously. Read Article Download PDF. Acknowledgement We owe our gratitude to Allah Almighty whose shower of blessings and kindness has been on us throughout the working on these pages. To address this challenge, the company has focused on innovation and continuously introducing new products to the market. Jalal Ud Din. Academia.edu no longer supports Internet Explorer. For example, there is Shahdara but instead of teem is shortage of teem. Is the Pepsi brand team focused on the right metrics to measure success? This partnership produces, markets, and distributes Lipton Brew, Lipton Brisk and. In recent years, Pepsi has also focused on experiential marketing, which involves creating interactive and immersive experiences for consumers. In the non-alcoholic beverage market, it has positioned itself as a young, vibrant and passionate brand which challenges the conventional things. (Photo: Public Domain) PepsiCo is the second biggest player in the global food and beverage industry. The company has effectively positioned itself as a fun and energetic brand, and has used a variety of marketing channels to reach its target audience. Pepsi chose its ambassadors in a manner which ensured curiosity and then lasting interest in the youth of the country. Academia.edu no longer supports Internet Explorer. SWATI BHARDWAJ Indirect, human-mediated but with indirect contact Mail order Sales and marketing relationship Marketing plays a very important part in sales. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. Marketing mix is marketing manager's instrument for the attainment of marketing. About PepsiCo. A SUMMER TRAINING PROJECT REPORT ON "ANALYSIS OF ANTI PEPSI BEHAVIOUR OF . Company Name: PEPSI Date of Submission: 7th December 2010. 8. There are a number of factors other than the obvious one similar product. Corporate Governance. Question DescriptionSubmit a three-page written case analysis (.doc, .docx, or .pdf format, single-spaced) to address the following questions: Should the Pepsi brand team continue to fund the Pepsi Refresh Project in 2011? We need your help to maintenance this website. What is the value of consumer engagement? Pepsi posed an exciting opportunity to study a brand that is automatically associated with youth and energy. In addition to its flagship cola, the company offers a range of other products, including energy drinks, sports drinks, and flavored water. Download. Pepsi Refresh Project Subject Writing Question Description Submit a three-page written case analysis (.doc, .docx, or .pdf format, single-spaced) to address the following questions: Should the Pepsi brand team continue to fund the Pepsi Refresh Project in 2011? Thus marketing job is to, important position in the organization of a business unit. By using our site, you agree to our collection of information through the use of cookies. Close Menu. Clear. Get First 2 Pages Of Your Homework Absolutely Free! directly or indirectly involved in our project completion. Save. venomously more complex. Goods are not, products are made available to the ultimate consumers from their point of origin. PepsiCo is headquartered in Harrison, New York. Pepsi gets this advantage by implementing such large marketing projects like Project Globe. Final Word. Today, PepsiCo brand portfolio includes a range of globally famous brand names such as Pepsi, Lays, Lipton, Doritos, Tropicana, Walkers, Miranda, Cheetos and others. Pepsi use CSR as a tool to gain emotional empathy and bring about a positive response towards their product. Sponsorships And Endorsements. Activate your 30 day free trialto unlock unlimited reading. For example, phone #: 123-333-4567. PepsiCo Positive. This article is basically a review study. 446939196 396035520 Density Lab SE Key pdf; Module 1 Short Responses; . 1. Give me a chance, i will do this with my best efforts. Clipping is a handy way to collect important slides you want to go back to later. Ethical and legal implications of disclosure and nondisclosure, Books to read for accounting and finance personal statement, Practice 12.3 box and whisker plots answers, When brothers share a wife reaction paper, Morrisons distribution centre swan valley, How to write a case study analysis example, Translational Research And Population Health Management, 1.1 10 practice complete your assignment english 12, Prism monochromator vs grating monochromator, An infinitely long line charge having a uniform, Https apps irs gov app picklist list formspublications html, ^786^ Love Marriage sPECIALIST +91-8529590991 Molvi ji, A grandfather pendulum clock keeps perfect time, Individual programmatic assessment week five programmatic assessment, Classical conditioning in advertising mcdonalds, Bloomberg businessweek b-school connection, Mali to memphis an african american odyssey, The writing life annie dillard chapter summaries.